Building the workspace nutrition specialists deserve
The Problem
A new meal plan shouldn't take two hours.
We talked to nutrition specialists across the region. What we found was the same story, repeated.
A single meal plan can take up to two hours — manual calculations in Word, swapping ingredients by hand, cross-referencing macros from textbooks. One specialist told us she copy-pastes ingredients between plans because typing them into her tool is too slow. Another tracks every appointment in a paper notebook and stays an hour past her shift to see patients who show up late.
Patient records sit in three different places: an InBody device's local hard drive, a paper folder with grid sheets, and a WhatsApp chat. Plans are printed and handed over on paper. Follow-ups happen over WhatsApp messages that disappear into scroll. And when we asked "how do you organize your schedule?" — almost everyone said the same thing: "honestly, it doesn't take much time." The real time sink isn't scheduling. It's building the plan.
Our Mission
Give specialists their evenings back.
Nutrition specialists didn't study for years to spend their nights in Word templates doing math. They trained to understand the human body, design programs that change lives, and guide patients toward better health.
Clynevia exists to handle the rest — the calculations, the records, the scheduling, the delivery — so specialists can focus on what they actually trained for.
Why We Built This
No one was building for this market.
Global clinic software exists. But it doesn't speak Arabic. It doesn't carry local foods with per-gram macros — no mujaddara, no maqluba, no knafeh. It doesn't support local payment methods. And it doesn't offer support in this part of the world.
When we asked specialists why they hadn't adopted existing tools, the answer was consistent: they didn't know these tools existed, and when they found them, nothing fit. One specialist went as far as hiring an engineer to build her own app — and it stalled.
We decided to build what should have existed: an Arabic-first workspace designed specifically for how nutrition clinics in this region actually work. Not a translation of a Western product. A tool built from the ground up for this workflow, this language, and this food culture.
What We Believe
Principles, not features.
Arabic first, not Arabic added.
The interface, the food database, the print templates — Arabic isn't a translation layer. It's the foundation.
The specialist is in control.
Patients can request appointments, but the specialist confirms. Data belongs to the clinic. Every feature respects that hierarchy.
Less admin, not more software.
We measure success by time saved, not features shipped. If a feature adds complexity without removing work, it doesn't ship.
Privacy by design.
Clinic data is isolated per tenant. Patient links are private and revokable. We don't monetize clinic or patient data.
Built for real workflows.
Every feature comes from watching how specialists actually work — not from guessing what they might want.
